Benidorm and TUI explore markets of UK, Benelux, Russia and Poland to plan ways to differentiate our product
What is pursued with that analysis is to devise a unique and differentiated product. Therefore, both Benidorm Tourism Foundation and the wholesaler TUI will focus on a seriuos study about traditional markets, and also with an emphasis on Russia and Poland.
With this purpose a meeting between Gema Amor, Benidorm Tourism Councillor, Antonio Mayor, president Hosbec, Yolanda Pickett, manager of the Foundation, and the chief operating officer of TUI to Spain and Andorra, Ian Livesey, took place this morning. Such appointment was forged previously because of the assistance of Livesey to celebrate the World Tourism Day in Benidorm, where the City Council awarded and honored the tour operator.
Gema Amor stressed at the end of the meeting that the City Council and the Foundation are aware of "the great importance of the tour operator for our destiny and therefore we want to work closely with TUI to offer our tourists a differentiated product and betting for family tourism. " The mayor stressed the "strong position" that holds TUI in our destiny and the "fortress" that the wholesaler still holds in our city, "unlike what happens with other tourism brands." So Amor abounded in that "we must deepen the good relationship that unites us because it will always benefit the city and the tourists who visit us."
TUI is the leading tour operator working with Benidorm. Not surprisingly controls 80% of the UK market to enter the city through its vacation packages or their low cost flights.
For his part, the President of Hosbec stressed that the purpose of the meeting is "to study ways with all the hotel industry for a unique product for them." Mayor stressed that the proposal put forward today "seems very good and we will help in whatever is needed." The president also noted that hoteliers "want to get into that dynamics and have exclusive hotels for TUI and for other tour operators." From his point of view, "we must not stop with just the classic performance and yes, look for new products." In that sense, explained Mayor "optimism" that the wholesalers had passed for the next season "because they rely on improving the results of last summer."