City Council and CEHAT require the government to keep the program Imserso for its favorable impact on the Spanish economy
Amor has stressed the need for the program does not suffer budget cuts as investment gets back in full. Similarly subsequently ruled CEHAT president, who said that "in the battle of Imserso, we left very touched" while said not understanding "the lack of understanding of the product by the administration." Molas added that from the employer will continue to request the Minister Cristobal Montoro a meeting to address the issue "until he receive us because we are loaded with reason."
Gema Amor, meanwhile, recalled that the employer Hosbec has been at the forefront of the claims in this regard since it was known the intention of cutting the program "as it has been in the past denouncing injustice that Benidorm is not considered a tourist town, claiming the arrival of the AVE, water or better connections to the airport. " At that point, the mayorcouncillor of Tourism wanted to highlight "the commitment and involvement" of hoteliers with destiny in Benidorm because over the years "have come to develop so different marketing strategies that have generated that the brand Benidorm is identified as a style of tourism. "
Similarly, Amor stressed that the hotel sector has practice what its preaches and, while claiming support and upgrades for the destination in Benidorm, "has embarked on a comprehensive reform of the hotel industry which has affected the quality offered to tourists" .
TheCouncilwoman for Benidorm also stressed that over the years the government "has not responded as the city deserves" and therefore insisted that "we must follow working together to prevent discrimination and unjustice. Only by working together we will succeed. We will demand what belong to us. " Words that were corroborated also by Joan Molas.
During his speech, Gema Amor presented extensive data that show the important influence of Benidorm on the Spanish tourism industry and occupation and she said that the city average was 24 points higher than that recorded by the Spanish territory. "However, we all know that good figures are not always identified with economic benefits," he said.
CEHAT President also called for reaching a broad agreement with the major tour operators with an eye to the coming seasons in order to "go look resolutely to the Russian market, a market that is unstoppable." According to Molas, the agreement would be good for both wholesalers and domestic destinations "to the future recovery of our main competitors in the Mediterranean".