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The cinema and luxury industries promotional goals of Benidorm this week

03 December 2019
Las industrias del cine y el lujo objetivos promocionales de Benidorm esta semana

We are in the last bars of the year and yet, Visit Benidorm Foundation continues to work in the promotion of the city's tourism offer, betting this week for two international events with which it seeks to seasonally adjust tourism demand and attract tourists with greater capacity of expense

The first of the actions is carried out in London and it is about FOCUS fair, an international event aimed at the audiovisual sector, and in which producers, heads of locations, and production professionals meet annually. photography, television and advertising mainly from the United Kingdom, but also from other European countries.

Benidorm, for the second year in a row, will be present at the event on December 3 and 4, with the intention of publicizing the “Film Friendly” offer of the city and its possibilities as a set of shootings throughout the year.

Benidorm attends this event under the umbrella of the Spain Film Commission, which has a VIP room at the fair, where Benidorm attends a workshop and meeting table with Valencia Film Office and Film Valencia as it is a Joint action designed as a strategy for the region to become a 'film friendly' reference destination in the medium and long term. The proximity of Benidorm to Valencia allows many producers to optimize resources using different spaces in a short distance and that is why these entities have decided to attend together.

Benidorm, together with Valencia city, Valencia province and Comunitat Valenciana, will give a talk in the framework of the fair where you will have the opportunity to explain why Benidorm is an excellent shooting destination and what are the locations offered by the city.

This action is aligned with Visit Benidorm strategy, in which the film office product has been developing for years with the aim of spreading Benidorm as a stage for filming and audiovisual productions both nationally and internationally, and in which Visit Benidorm works together with the Benidorm Film office and the City Council

The second of the actions is being carried out in the French Blue Coast, specifically in the well-known city of Cannes.

This is the ILTM Cannes fair, an event focused on the luxury segment and which Benidorm goes to for the first time and from the hand of Turespaña and Turisme Comunitat Valenciana in order to show the offer that the capital of the Costa Blanca can offer to Luxury lovers.

Without a doubt, it is an opportunity to publicize the most exclusive offer of Benidorm, a city that has several 5-star hotels, high quality restaurants and exclusive activities such as a helicopter ride or catamaran ride.