‘#BenidormTeEspera’ hits the streets

Since this Monday, several benches located in the city are labeled with the 'hastag' coined on social networks during the lock down
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‘#BenidormTeEspera’ hits the streets.
‘#BenidormTeEspera’ hits the streets.

The initiative ‘#BenidormTeEspera’, promoted by the City Council in the first weeks of the lock down, reaches the streets of the city. Since yesterday Monday, several urban furniture benches have been labeled with the ‘hastag’ #BenidormTeEspera, coined on social networks during the state of alarm to show the world the best corners of the city and encourage the reactivation of tourism after the lock down. A ‘hastag’ that is still valid and that in addition to the City Council, it is also used by Visit Benidorm daily in its publications and numerous users in their private accounts.

The mayor, Toni Pérez, explained that "these benches are located in some key points from which some of the most impressive and iconic snapshots of Benidorm can be taken." The mayor has not revealed the exact location of these labeled benches, since "we want people to discover them during their walks through Benidorm or through the photographs published on social networks by those who have already located them." To the four benches already installed and labeled, "several more will be added in the coming days, also located in emblematic places."

Toni Pérez has stressed that "hospitality has always been one of Benidorm's hallmarks and that message, always present, is what we now want to influence with more emphasis and transfer those who are thinking of travelling, and for this social networks are a great speaker ”.

The mayor recalled that “the initiative '#Benidorm, Te Espera' was born at the end of March as a daily virtual exhibition of images of our city captured by residents and visitors before the lock down, with which in the hardest moments of the crisis we launched through the social networks of the City Council a message of positivism and we show the world why we are unique ”. The original initiative ended up collecting more than 700 photographs contributed by citizens.