Benidorm bets again on Generation Z
After the success of last year, the campaign organized by Visit Benidorm Foundation and aimed at the adolescent segment that travels as a family, this is the "Generation Z" which is characterized by the high capacity of influence on decisions of purchase of family trips.
The Z, who are now teenagers and young people between 12 and 20 years of age (they come behind the Millennials) have been born practically with a smartphone in the palm of their hand and for them to use information technologies is something so natural and intuitive how to breathe.
For all this, Benidorm has opted for them in order to reach a large number of national adolescent public that is hyperconnected to the already traditional RRSS such as YouTube and Instagram and the new ones like Musicaly and that above all, is eager to go on vacation with the family
The group is championed by the participant of Master Chef Junior, Maria Querol, who is accompanied by her sister and also influencer, Balma Querol. Along with them, another four generation Z participate, bringing together more than 600 thousand followers only on Instagram and ensuring that all publications made during their stay in the city have a very positive reach, reaching a large number of public You will be able to know all that Benidorm can offer for families.
The theme parks, the beaches, the gastronomy or the natural park of Sierra Helada are just some of the resources that these influencers will be able to enjoy in Benidorm until next Friday.
Undoubtedly, this is a new opportunity to continue positioning Benidorm as a suitable destination for families, thanks to a consolidated family offer that guarantees fun to all members of the family.