Benidorm and its "microclimate" conquer Russia's MUZ TV network
Visit Benidorm Foundation continues to work to position Benidorm destination in a market with a great potential, such as Russian, and for this reason it has received this week a renowned Russian television that has come to the capital of the Costa Blanca with the intention of filming a report in which its benefits will be valued.
The filming team of 6 people, has been working from February 2 to 5 in the development of a complete travel report that will be broadcast on the MUZ TV network, a music and travel channel aimed at young audiences.
"Independent traveler" is the name of the program and in it there are always tourist destinations to travel independently, seen from the point of view of its host, well known throughout Russia. This is already the fifth season of this successful travel program.
The timing will have a duration of 45 minutes and the cost of 1 minute on this channel is about € 3,100 (219,141 rubles). In addition, the chapter will be issued in a total of 5 occasions.
The objective of this campaign has been to make known to the Russian market the wide possibilities that Benidorm offers at the gastronomic level, theme parks, sports and leisure and culture with the intention that more and more Russians choose Benidorm as their Next holiday destination.
It is important that Benidorm continue working to position itself in the Russian market and thus continue to reactivate the arrival of this tourist profile to the city, characterized by its high purchasing power and its interest in discovering the Mediterranean coast and its gastronomy. These media, without a doubt, represent the perfect showcase to show the city and its benefits in its purest form.