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UK and domestic market in the focus of the promotion

12 May 2017
Reino Unido y el mercado nacional en el foco de la promoción

Visit Benidorm is running these days a new blog or trip of bloggers in which participate 6 bloggers from the United Kingdom who have come to the city in order to know the virtues of Benidorm and to be able to spread them through their respective Social Networks and Blogs.

Among the participants in this blogtrip accumulate in their Social Networks about half a million followers and also all have their own Blog in which they communicate the experiences lived during their travels.

The group will be in the city for a total of 3 days, during which they will take advantage of constantly posting photos and videos in their Social Networking profiles while collecting information and content for their future posts and videos about Benidorm. Undoubtedly the credibility offered by the influencers and the goal of generating content on "the other Benidorm" so unknown to the British market are the objectives set out in this action, to show through these Millenials the infinite possibilities offered by the city.

On the other hand, British sports agents focused on the marketing of football-related activities will visit the city's football field and the new Hotel Villaitana facilities, in order to evaluate their facilities, as well as Benidorm.

Benidorm, will also be present these days in the Aragonese tourism hall, Aratur for the third consecutive year. Visit Benidorm goes to this event inside the stand of the Valencian Tourism Agency to show the offer of product offered by the city for different segments of tourists.

In 2016 residents in Aragon made around 537,600 trips to the Region of Valencia, increasing the figure by 6.6% compared to that recorded in 2015. Hence Visit Benidorm remains faithful to this contest.

Added to this is that in 2016, the stay of hotel establishments of the Aragonese in the Comunitat Valenciana was higher than 2015, growing by 9.4%. Therefore, the Comunitat was the third destination in volume of overnight stays by the Aragonese travelers housed in hotels, behind Catalonia and Aragón. In 2016, 43.3% of overnight stays were made in establishments in the province of Alicante and the evolution has been very positive, registering an increase of 28.3%.

And finally, the promotion of the city will continue with a Sports Press Trip, centered on the Running product in order to make known the possibilities of the destination to the lovers of this sport. On the occasion of the Vertical Rise of the Hotel Gran Bali, and next to Benidorm Athletics Club, you will receive the main media of the world running and sports world like Runners, Runners Woman, Marathon Radio, Runea, and Diario Marca .

The goal is to lay the foundations and publicize the running of the city throughout the year by putting in value the different sports tests, and the routes that can be practiced in our city, continuing with the promotion of this sport since November 2016.

Vertical Running, arrives this year to its 14th edition in top form. Recently, the competition has been included in the Towerrunning World Circuit, which includes races in such iconic buildings as the Empire State (New York), Calgary Tower (Canada), Haus des Meeres (Austria) or Taipei 101 (Taipei) among other. Locating Benidorm in the international scene of these sports so booming these days.